Book Review for “Fostering Sustainable Behavior”
“Fostering Sustainable Behavior” was written to provide resources to those designing and implementing sustainability initiatives, such as reducing waste, increasing energy efficiency, reducing water consumption, and altering transportation patterns. (p.x) Fostering Sustainable Behavior >>> Mackenzie-Mohr and Smith promote an effective concept called “community-based social marketing”. At first, I didn’t understand what this meant, and almost




